Quint is a provider of hospitality and travel experiences to global sporting events, including Formula 1, the NBA, the Kentucky Derby and MotoGP. Part of what Quint is attributed with doing is putting well-heeled fans in the heart of the action at the world’s biggest sporting events. Things like F1 Hot Laps, in-race pit garage access, podium ceremony and starting grid access are all a part of the Quint business model. These are all premium experiences and with even the cheapest three-day Paddock Club tickets costing around £4,000, they certainly aren’t within every fans’ price range.
Aside from growing the business as it already is, Liberty Media wants to leverage its offering to bring fan experiences like those found in F1 to other sports such as MotoGP.
Speaking about the news, Liberty Media CEO, Greg Maffei, said:
“We are excited for Quint to join the Liberty family and strengthen our position in sports and live entertainment,” said Greg Maffei, Liberty Media President and CEO. “Brian Ruede, Brian Learst and their team have built an innovative business that delivers unique consumer experiences at the world’s most sought-after events. Quint is a high-growth company with attractive free cash conversion. As a commercial partner to F1, Quint has proven their expertise in product development and sales through their creation of the F1 Experiences program. We have high conviction in the demand for premium, live events and will work with Quint’s management to enhance F1 offerings and bring Quint’s services to more sports.”
